In the bustling economic landscape of Nigeria, where tangible assets like land and machinery often take center stage, many entrepreneurs overlook a crucial, yet often invisible, category of business value: intangibles. These are the non-physical assets that, when managed effectively, can significantly propel a business forward. Think of your brand reputation, customer loyalty, proprietary software,…
As small business owner for Naija, sometimes you go see plenty numbers for your book, and you no sabi wetin to do with them. E dey feel like big grammar Wey dem use confuse person. But trust me, these numbers, them dey important well well for your pocket and for how your business go grow.…
As a business owner for small and medium-sized enterprises (SMEs) in Nigeria, you sabi say market no dey steady. One day market dey sweet, next day e don change. E dey very important make you no just dey run your business based on hope. You need to look ahead, predict wetin fit happen, and make…
As a business owner for Naija, you sabi say things dey happen. Sometimes e dey like say anything fit burst your market. Maybe light go comot for days, fuel scarcity come dey vex everybody, or even government policy change quick quick. All these wahala fit make your business take brake. Why Your Business Need To…
Wetin dey happen, boss? So you wan make your business blow, abi? E no easy for this Naija hustle, but no fear, we dey here to ginger you. Many people dey try to start business, but the main wahala be say dem no know how to make am grow and last long. This guide go…
Choosing a business name is a lot like picking the right outfit for a crucial first impression. It’s not just about what looks good; it’s about conveying the right message, attracting the right attention, and setting the stage for everything that follows. For entrepreneurs in Nigeria, and indeed globally, this decision carries significant weight, influencing…
Many small and medium-sized enterprises (SMEs) in Nigeria operate with a significant amount of untapped potential lying dormant within their existing resources. This “dead capital” can be anything from underused equipment and idle property to intellectual property that hasn’t been fully leveraged. The challenge for many entrepreneurs is not a lack of resources, but rather…