Why many early-stage startups dem misprice valuation Founders carry wrong signals Many founders set valuation from hope, not numbers. They pick figures base on gut or what social media dey show. The result: pre-money go high pass reality, or dem accept too-low offers because dem dey rush. This pattern dey cause premature dilution or failed…
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What business insurance actually covers — and why founders should care Core policy types explained Business owners usually encounter five core policy types: property (building and contents), public liability, professional indemnity, employer’s liability, and business interruption. Each covers a specific risk. Property protects physical assets. Public liability covers third-party injury or damage. Professional indemnity covers…
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As a business professional, I’ve seen firsthand how market dynamics can shift with little warning. What worked yesterday might not cut it today. This is why understanding how to pivot your business model isn’t just a good idea; it’s essential for survival and growth. I’ve developed strategies that empower businesses, especially those in challenging economic…
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Developing a robust business plan is more than just a formality; it’s the bedrock upon which sustainable enterprises are built. I’ve seen countless promising ventures falter not due to a lack of great ideas, but because the roadmap for execution was missing or poorly defined. This article will equip you with the practical steps to…
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In the bustling economic landscape of Nigeria, where tangible assets like land and machinery often take center stage, many entrepreneurs overlook a crucial, yet often invisible, category of business value: intangibles. These are the non-physical assets that, when managed effectively, can significantly propel a business forward. Think of your brand reputation, customer loyalty, proprietary software,…
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Abi you don notice say nowadays, many small business for Naija, dem dey use social media well well? E no be by chance o, e get as dem dey use am to reach customers wey dey everywhere for this country. Small small business owners, dem dey find ways to make sure say dem dey connect…
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As small business owner for Naija, sometimes you go see plenty numbers for your book, and you no sabi wetin to do with them. E dey feel like big grammar Wey dem use confuse person. But trust me, these numbers, them dey important well well for your pocket and for how your business go grow.…
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Starting and growing a business, no matter where you are in the world, na serious matter. We know say many things dey cause business to fail – like poor planning, no market research, or even lack of money. But sometin else dey play big role wey many people no dey talk about: the mind game,…
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The Real Talk About Connections Wey Matter Forget the idea say networking na just for parties or shaking hands. For small business owners and entrepreneurs wey dey hustle for Nigeria, your network na your lifeline. E no be about collecting business cards wey you go forget later. E be about building real relationships, the kind…
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Dem New Ways SMEs Dey Use Tech To Grow Wey Go Shock You Abeg, forget say small business owners for Nigeria (SMEs) dey find am hard to grow. Many people think say dem dey struggle too much. But e get some smart people wey dey use technology like weapon to fight dem market challenges and…
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