Navigating the Unseen: Mastering the Art of Managing Business Intangibles
In the bustling economic landscape of Nigeria, where tangible assets like land and machinery often take center stage, many entrepreneurs overlook a crucial, yet often invisible, category of business value: intangibles. These are the non-physical assets that, when managed effectively, can significantly propel a business forward. Think of your brand reputation, customer loyalty, proprietary software,…
