As a business professional, I’ve seen firsthand how market dynamics can shift with little warning. What worked yesterday might not cut it today. This is why understanding how to pivot your business model isn’t just a good idea; it’s essential for survival and growth. I’ve developed strategies that empower businesses, especially those in challenging economic…
In the bustling economic landscape of Nigeria, where tangible assets like land and machinery often take center stage, many entrepreneurs overlook a crucial, yet often invisible, category of business value: intangibles. These are the non-physical assets that, when managed effectively, can significantly propel a business forward. Think of your brand reputation, customer loyalty, proprietary software,…
As a business owner for small and medium-sized enterprises (SMEs) in Nigeria, you sabi say market no dey steady. One day market dey sweet, next day e don change. E dey very important make you no just dey run your business based on hope. You need to look ahead, predict wetin fit happen, and make…
Wetin dey happen, boss? So you wan make your business blow, abi? E no easy for this Naija hustle, but no fear, we dey here to ginger you. Many people dey try to start business, but the main wahala be say dem no know how to make am grow and last long. This guide go…
Starting and growing a business is often likened to walking a tightrope. On one side, there’s the exhilarating pull of innovation – the drive to create something new, disrupt markets, and bring fresh ideas to life. On the other, there’s the critical need for operational resilience – the ability to withstand shocks, maintain consistent performance,…
Starting a business is an exciting journey, but it’s also one that requires careful planning. A well-structured business plan isn’t just a document for potential investors; it’s your roadmap to success. It forces you to think critically about every aspect of your venture, from your core idea to your financial projections. Understanding the Purpose of…
Starting and running a business is often painted as a thrilling adventure, and it certainly can be. But beneath the surface of innovation and growth lies a landscape dotted with potential pitfalls. For any entrepreneur aiming for sustainable success, understanding and actively managing these risks isn’t just smart; it’s essential for survival. Understanding the Risk…