Focuses on how to attract and retain customers. Topics include branding, market research, developing sales strategies, social media marketing, and understanding consumer behavior.
Abi you don notice say nowadays, many small business for Naija, dem dey use social media well well? E no be by chance o, e get as dem dey use am to reach customers wey dey everywhere for this country. Small small business owners, dem dey find ways to make sure say dem dey connect…
The Real Talk About Connections Wey Matter Forget the idea say networking na just for parties or shaking hands. For small business owners and entrepreneurs wey dey hustle for Nigeria, your network na your lifeline. E no be about collecting business cards wey you go forget later. E be about building real relationships, the kind…
Dem New Ways SMEs Dey Use Tech To Grow Wey Go Shock You Abeg, forget say small business owners for Nigeria (SMEs) dey find am hard to grow. Many people think say dem dey struggle too much. But e get some smart people wey dey use technology like weapon to fight dem market challenges and…
As a business owner for years in Nigeria, I don’t need anyone to tell me how tough the market can be. We see it every day: good ideas disappearing, businesses struggling to stand out, and sometimes, brilliant innovations getting copied without anyone batting an eyelid. It’s like building a house on sand sometimes, you know?…
For small and medium-sized enterprises (SMEs) for Naija, doing business na like wrestling match – plenty twists, turns, and sometimes, you go fall down. But one thing wey dey ginger many of Naija entrepreneurs today? Technology! E no be just about having a phone again; e don pass that level. We dey talk about how…
Wey una dey run small business for Naija, you wan make customers no fit find somebody else? Na small talk, but e get power. E no be just say you sell good product o, e be like say you dey give person fine fine treatment wey go make dem always remember you. As you dey…
Wahala dey for business world, abi? Sometimes you dey hear people talk about “runs,” “wayo,” or “tokunbo” and you just dey scratch your head like, wetin all dis one mean? Understand Wetin Dem Mean Nigeria get im own special way of talking when it come to business. E no be say na bad thing, na…
Choosing a business name is a lot like picking the right outfit for a crucial first impression. It’s not just about what looks good; it’s about conveying the right message, attracting the right attention, and setting the stage for everything that follows. For entrepreneurs in Nigeria, and indeed globally, this decision carries significant weight, influencing…