Explores how businesses can evolve and expand, encompassing product development, adopting new technologies, identifying growth opportunities, and fostering an innovative company culture.
As a business professional, I’ve seen firsthand how market dynamics can shift with little warning. What worked yesterday might not cut it today. This is why understanding how to pivot your business model isn’t just a good idea; it’s essential for survival and growth. I’ve developed strategies that empower businesses, especially those in challenging economic…
Developing a robust business plan is more than just a formality; it’s the bedrock upon which sustainable enterprises are built. I’ve seen countless promising ventures falter not due to a lack of great ideas, but because the roadmap for execution was missing or poorly defined. This article will equip you with the practical steps to…
Abi you don notice say nowadays, many small business for Naija, dem dey use social media well well? E no be by chance o, e get as dem dey use am to reach customers wey dey everywhere for this country. Small small business owners, dem dey find ways to make sure say dem dey connect…
Starting and growing a business, no matter where you are in the world, na serious matter. We know say many things dey cause business to fail – like poor planning, no market research, or even lack of money. But sometin else dey play big role wey many people no dey talk about: the mind game,…
Dem New Ways SMEs Dey Use Tech To Grow Wey Go Shock You Abeg, forget say small business owners for Nigeria (SMEs) dey find am hard to grow. Many people think say dem dey struggle too much. But e get some smart people wey dey use technology like weapon to fight dem market challenges and…
** As Nigeria continues to navigate its economic landscape, one thing is becoming crystal clear: digital transformation (DT) ain’t just for the big boys anymore. For Small and Medium Enterprises (SMEs) across the country, embracing technology is no longer a choice, it’s the main highway to survival and growth. Forget those old ways of doing…
For small and medium-sized enterprises (SMEs) for Naija, doing business na like wrestling match – plenty twists, turns, and sometimes, you go fall down. But one thing wey dey ginger many of Naija entrepreneurs today? Technology! E no be just about having a phone again; e don pass that level. We dey talk about how…
Wetin dey happen, boss? So you wan make your business blow, abi? E no easy for this Naija hustle, but no fear, we dey here to ginger you. Many people dey try to start business, but the main wahala be say dem no know how to make am grow and last long. This guide go…
The Entrepreneur’s Guide to Building a Sustainable Business with Intellectual Property In the bustling and ever-evolving landscape of Nigerian entrepreneurship, the path to long-term success is often paved with more than just innovative ideas and hard work. While passion and a solid business plan are crucial, many nascent businesses overlook a powerful, yet often intangible,…
In the bustling entrepreneurial landscape of Nigeria, where innovation thrives and competition is fierce, a critical yet often overlooked asset can make the difference between a thriving business and one that struggles: intellectual property (IP). Understanding Intellectual Property in the Nigerian Context Intellectual property refers to the creations of the mind – inventions, literary and…