This category covers the essential groundwork for starting and running a business, including business planning, market analysis, competitive analysis, and defining a clear business strategy and vision.
See, in Naija, business don’t just run, e dey dance. And this dance, especially when Naira dey do shakara, fit scatter even the strongest business if you no sabi the steps. When Naira Dey Do Shakara: Why E dey Happen? The Global Rhythm First things first, Nigeria no dey alone for this global economy. Market…
As a business owner for small and medium-sized enterprises (SMEs) in Nigeria, you sabi say market no dey steady. One day market dey sweet, next day e don change. E dey very important make you no just dey run your business based on hope. You need to look ahead, predict wetin fit happen, and make…
As a business owner for Naija, you sabi say things dey happen. Sometimes e dey like say anything fit burst your market. Maybe light go comot for days, fuel scarcity come dey vex everybody, or even government policy change quick quick. All these wahala fit make your business take brake. Why Your Business Need To…
Wey una dey run small business for Naija, you wan make customers no fit find somebody else? Na small talk, but e get power. E no be just say you sell good product o, e be like say you dey give person fine fine treatment wey go make dem always remember you. As you dey…
Small business owners, abi una don hear say good record-keeping na key for success? Many people dey think say once dem get product or service wey dey sell, dem don ready. But if your records dey messy like last Saturday’s party, you dey invite trouble for your business o. The Problem Wey Poor Record-Keeping Dey…
Wetin dey happen, boss? So you wan make your business blow, abi? E no easy for this Naija hustle, but no fear, we dey here to ginger you. Many people dey try to start business, but the main wahala be say dem no know how to make am grow and last long. This guide go…
Starting and running a business in Nigeria is an exciting prospect, brimming with potential. Yet, as any seasoned entrepreneur will tell you, it’s also a journey that requires a keen understanding of the ever-evolving regulatory landscape. It’s not just about having a great idea or a solid business plan; it’s about knowing the rules of…
The Entrepreneur’s Guide to Building a Sustainable Business with Intellectual Property In the bustling and ever-evolving landscape of Nigerian entrepreneurship, the path to long-term success is often paved with more than just innovative ideas and hard work. While passion and a solid business plan are crucial, many nascent businesses overlook a powerful, yet often intangible,…
The Moral Tightrope: Why Ethics Matter More Than Ever for Entrepreneurs In the fast-paced world of business, it’s easy for entrepreneurs to get caught up in the whirlwind of innovation, growth, and profit. However, there’s a crucial element that often gets overlooked, yet underpins long-term success and sustainability: ethics. This isn’t just about following the…
Starting and growing a business is often likened to walking a tightrope. On one side, there’s the exhilarating pull of innovation – the drive to create something new, disrupt markets, and bring fresh ideas to life. On the other, there’s the critical need for operational resilience – the ability to withstand shocks, maintain consistent performance,…